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Advanced Google AdWords 2e

Tue, 08 May 2012 00:00:00 +0000

Geddes, Brad
54,48 TL

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide

AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more.

The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant
Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns
Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns
Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more
Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand
Includes a Google Adwords coupon

If you want to drive the traffic you choose to your website, then this is the guide to get you there.

Think Your Way to Success : How to Develop a Winning Mindset and Achieve Amazing Results

Fri, 04 May 2012 00:00:00 +0000

Rhodes, Mark
24,45 TL

You can achieve anything when you know how to put your mind to it

We all know that a positive mental attitude can work wonders… but there's so much more to it than that. With the right coaching you can move from positive attitude to determined success magnet! Mark Rhodes trains people every day on just how to achieve that level of concentrated resolve. In this book he'll show you how to build the mindset you need to achieve your goals and dreams and start to notice more opportunities and have the confidence to act on them.

Whilst NLP based, no prior knowledge of NLP is needed! Mark keeps the science in the background. And don't worry, he doesn't ask us to trust the powers of the Universe and have 'faith' that it will work. Mark's steps are practical and actionable, using real examples. Think Your Way to Success will supercharge your performance, helping you to:

• Map out exactly what you want to achieve
• Find the confidence to act on opportunities
• Use visualization to get results
• Conquer your fears and phobias
• Beat the “I can’t” virus and shake off limiting beliefs

Praise for the book:

"I know that there are hundreds of people who are more focused and more successful today because of the help Mark has given them." Bev James, CEO of The Coaching Academy

“The perfect antidote to negativity and a powerful reminder that attitude changes everything.” Guy Rigby, Director - Head of Entrepreneurs, Smith & Williamson Limited, author of From Vision to Exit

“This book shows the really important things about mind power so that you will be able to emulate Mark’s success. Keep it with you and read it over and over again!” Ron G Holland, author of Talk & Grow Rich

“Mark Rhodes has given NLP a new look... I recommend it to NLPers everywhere...” Dr Richard Bandler, Co founder of the field of NLP, Author of The Secrets of Being Happy

My Dad Was Nearly James Bond

Thu, 03 May 2012 16:55:00 +0000

Bishop, Des
21,49 TL

Every Nation for Itself : Winners and Losers in a G-Zero World

Thu, 03 May 2012 15:40:00 +0000

Bremmer, Ian
35,84 TL

The world power structure is about to have a vacancy. At the top. The United States is in financial crisis and can't hold onto the reins of the G-20. But China has no interest in international leadership, Europe is trying to save the euro, and emerging powers like Brazil and India are focused on domestic development. No government has the time, resources or political capital needed to take an international lead. Welcome to the G-Zero world, in which no single country has the power to shape a truly global agenda. That means we are about to see 20 years of conflict over economics, finance and climate change. In this compelling book, bestselling author and strategist Ian Bremmer reveals how world powers are rapidly turning into gated communities, locked in competition. Who will prevail?

Buddhas of Bamiyan

Thu, 03 May 2012 00:00:00 +0000

Morgan, Llewelyn
38,23 TL

Uncommon Sense, Common Nonsense

Thu, 03 May 2012 00:00:00 +0000

Goddard, Jules
31,06 TL

This is the winning difference daring to be different can make - insights into how organisations can stand out from the herd. This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. The book consists of some 75 short essays and is divided into four parts: winners and losers, strategy and tactics, organisation and management, biases and remedies. Some of the arguments of the book are grounded in recent economic and psychological research, but most of them are the fruit of working with executives who have attended the management development programmes run by the authors at London Business School over the past 30 years. For those who want to succeed and stand out from the herd - and who dare to be different - it is a book full of useful insights and invaluable uncommon sense.

Breakout Nations

Thu, 03 May 2012 00:00:00 +0000

Sharma, Ruchir
59,77 TL

GRE Vocabulary Flash Cards

Thu, 03 May 2012 00:00:00 +0000

Green, Sharon
23,15 TL

This flash card set presents words and definitions that reflect the fluency and vocabulary skills of a college graduate.

500 high-frequency words that have appeared on recent GRE exams

Each card lists target word with pronunciation and part of speech

Card's reverse side presents the word's definition, uses it in a sentence, and lists synonyms

Enclosed metal ring lets test-takers select cards to fit their study needs

Midnight in Peking

Tue, 01 May 2012 17:31:00 +0000

French, Paul
31,06 TL

Badfellas

Tue, 01 May 2012 16:57:00 +0000

Williams, Paul
19,10 TL

"Badfellas" is the latest blockbuster by Ireland's most respected crime writer and journalist, Paul Williams. "Badfellas" is the definitive account of how organized crime evolved in Ireland over the past four decades. Drawing on his vast inside knowledge of the criminal underworld, an unparalleled range of contacts and eye witness interviews, Williams provides a chilling insight into the godfathers - and events - that have dominated gangland since the late 1960s. Until the explosion of paramilitary violence in the 1970s, Ireland was a criminal backwater. However, petty criminals with dreams of the big time were quick to emulate the ruthless actions of the subversives. Organized crime took hold in Ireland and soon armed robberies, kidnappings and murder became commonplace. After the introduction of heroin to Ireland by Dublin's Dunne family in the late 1970s, there was no going back. "Badfellas" traces how the hugely lucrative drug trade that then emerged led to the gang wars that have corroded communities and devastated countless lives. "Badfellas" describes in gripping detail the shocking depths to which the mobsters have sunk. "Badfellas" is essential reading for anyone who cares about keeping communities safe.

Life's a Pitch : What the World's Best Sales People Can Teach Us All

Tue, 01 May 2012 15:41:00 +0000

Broughton, Philip Delves
31,06 TL

What do the best rug seller in Tangier, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'? Philip Delves Broughton - author of the bestselling "What They Teach You At Harvard Business School" - has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and humorous. Delves Broughton reveals the ingredients needed to make a perfect sale, and show us how commercial genius might live in all of us. At every step of this journey we learn that selling - be it a product, person or even an idea - is something we all do every day. We are always pitching and presenting, trying to persuade people to accept us. Master the art of the sale and you will master the art of life.

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