Aerospace Marketing Management : Manufacturers, Oem, Airlines, Airports, Satellites, Launchers - Malaval, Philippe

Aerospace Marketing Management : Manufacturers, Oem, Airlines, Airports, Satellites, Launchers

Philippe Malaval

Yayınevi: Springer

Yayın tarihi: 05/2003

ISBN: 9781402071515

Yazar : Christophe Binaroya Christophe Benaroya

Ciltli | İngilizce | 564 Sayfa | 16,21x23,6x3,61 cm.

Tür: İşletme-Pazarlama

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Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

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