American Pulp : How Paperbacks Brought Modernism to Main Street
"There is real hope for a culture that makes it as easy to buy a book as it does a pack of cigarettes."--a civic leader quoted in a New American Library ad (1951)
American Pulp tells the story of the midcentury golden age of pulp paperbacks and how it brought modernism to Main Street, democratized literature and ideas, spurred social mobility, and helped fashion new identities by introducing readers to books by and about gays and lesbians, African Americans, and other marginalized groups. Drawing on extensive original research, Paula Rabinowitz unearths the far-reaching political, social, and aesthetic impact of the pulps between the late 1930s and early 1960s. Examining their often-lurid packaging as well as their content, American Pulp is richly illustrated with reproductions of dozens of pulp covers, many in color.
Published in vast numbers of titles, available everywhere, and sometimes selling in the millions, pulps were throwaway objects accessible to anyone with a quarter. Conventionally associated with lowly genres such as romance, crime, and science fiction, the pulps in fact came in every genre and subject. American Pulp tells how these books ingeniously repackaged highbrow fiction and nonfiction for a mass audience, drawing in readers of every kind with promises of entertainment, enlightenment, and titillation. Focusing on telling episodes in pulp history, Rabinowitz looks at the wide-ranging effects of free paperbacks distributed to World War II servicemen and women; how pulps prompted important censorship and First Amendment cases; how some gay women read pulp lesbian novels as how-to-dress manuals; the unlikely appearance in pulp science fiction of early representations of the Holocaust; how writers and artists appropriated pulp as a literary and visual style; and much more.
A fascinating cultural history, American Pulp will change the way we look at these ephemeral yet enduringly intriguing books.