Beyond Strategy : The Impact of Next Generation Companies - Andersen, Michael Moesgaard

Beyond Strategy : The Impact of Next Generation Companies

Michael Moesgaard Andersen

Yayınevi: Routledge

Yayın tarihi: 04/2014

ISBN: 9780415537131

Yazar : Flemming Poulfelt

İngilizce | 200 Sayfa | 17,4x24,61x1,3 cm.

Tür: İş Yönetimi

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Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn’t telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popular recipes for success may be clipping such companies’ wings.

Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents’ fears, risk-aversion and blindness to what’s coming.Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia. The authors provide explosive evidence of black swan companies working against the norms to enter unchartered waters, determined not to adhere to the best practice of others, but rather to create a genuine next generation practice.

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