Beyond the Scoreboard: An Insider's Guide to the Business of Sport
Üye Girişi yapın, temin süresi ve fiyatını size bildirelim.
Üye Girişi yapın, sizi bu ürün stoklarımıza girdiğinde bilgilendirelim.
Temin süremiz 28 - 42 iş günü
Yayıncı Human Kinetics ( 09 / 2011 ) ISBN 9781450413039 | 17,53x25,15x1,78 cm. | İngilizce | 256 Sayfa | Türler
Go behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport. In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report's Beyond the $coreboard, and Horrow Sports Ventures' vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport's most influential powerbrokers. Beyond the Scoreboard tackles sport's hot-button topics head on. You'll see
- how sponsors measure return on investment with sport organizations;
- how pro teams negotiate with governments to make a stadium deal;
- the effect of the sport facility building boom on teams' bottom lines;
- how sport agents try to maximize the value of their in-demand clients; and
- the effect on teams and fans of revolutionary changes in modern ticket selling.