Brand Command : Canadian Politics and Democracy in the Age of Message Control
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Yayıncı University of British Columbia Press ( 04 / 2016 ) ISBN 9780774832038 | Ciltli | 16,21x23,01x4,19 cm. | İngilizce | 512 Sayfa | Türler Politika - Dünya | Medya-İletişim
Canada's style of politics has been changing. Ministers are kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why has this happened? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies instills a culture of centralized political control over government messages. At the core of the strategy is brand control; at stake is democracy as we know it.