Business Marketing 3e
Yayıncı McGraw Hill ( 02 / 2004 ) ISBN 9780071112529 | İngilizce | 448 Sayfa | Türler İşletme-Pazarlama
Provides students with the practical foundation they need to become successful business marketers. By addressing issues that face business-to-business (B2B) marketers, this work focuses on general business marketing, e-commerce/internet marketing, and business ethics. It also features various pedagogical aids.