Business Policy 8E
Yayıncı McGraw Hill ( 04 / 1995 ) ISBN 9780256115918 | Ciltli | İngilizce | 912 Sayfa | Türler İşletme-Pazarlama
Classic revival of Harvard text and cases for Strategic Management. The eighth edition introduces new text material that builds on two decades of research at Harvard Business School. Important changes include increased emphasis on the work of general managers at all levels of the organization shaping strategy, building international competitiveness through organizational capability, and leveraging short term performance through entrepreneurial leadership.