Communicating in Business and Professional Settings 4e
Yayıncı McGraw Hill ( 08 / 1997 ) ISBN 9780070260221 | İngilizce | 468 Sayfa | Türler İşletme-Pazarlama
Designed for the business communication course, this lively text offers a blend of current theory and research within the context of actual organizations. The text focuses on communication in differing contexts, teaching students how to communicate in a variety of situations. Real life examples from a broad range of business and professional settings abound, reflecting the authors belief that theory and practice go hand in hand. The fourth edition includes new chapters on diversity, technology in the workplace, and conflict management, plus several new pedagogical features.