Communication and New Media : From Broadcast to Narrowcast
Yayıncı Oxford University Press ( 01 / 2007 ) ISBN 9780195553550 | Büyük boy | 18,8x25,15x2,54 cm. | İngilizce | 439 Sayfa | Türler Medya-İletişim
Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.