Consumer Behaviour : European Perspective
welfare, wellbeing and property
families and household production
consumption and the environment
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.
Table of Contents:
Introduction and Overview.
MACRO-FACTORS IN CONSUMPTION.
Supply and Use of Products and services.
Consumerism and Consumer Policy.
Perception and Categorization.
Meaning Structure and Values.
Motivation and Consumer Behaviour.
Attitudes and Emotions.
Situation and Behaviour.
Families and Household Production.
Lifestyle and Consumption of Time.
Age Groups and Ethnic Consumer Groups.
Consumer Satisfaction and Complaints.
Consumption and the Environment.
Welfare and Ownership.
Market Segmentation and Product Differentiation.