Crafting and Executing Strategy 16e : The Quest for Comptetitive Advantage Concepts and Cases
Yayıncı McGraw Hill ( 11 / 2007 ) ISBN 9780071285902 | 261 mm x 208 mm | İngilizce | Türler İşletme-Pazarlama
Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 16e" presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, "Crafting and Executing Strategy, 16e" provides an unparalleled case line up. 28 of the 31 cases are new to this edition. The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. Many cases involve high-profile companies. There's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
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