Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
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Yayıncı HarperBusiness ISBN 9780062292988 | 13,72x20,32x2,54 cm. | İngilizce | 288 Sayfa | Türler Satış-Pazarlama
The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm. Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters. early majority. late majority. and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first. the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moores classic work up to date with dozens of new exa...