Denim : From Cowboys to Catwalks : A Visual History of the World's Most Legendary Fabric
Now republished in a smaller and more affordable format, Denim is a pictorial exploration of the rich history and culture of the fabric that has become a universal talisman of youth and modernity. It tells how the first pair of jeans came about and documents the material's rise from humble beginnings as workwear in 19th-century America, through its love affair with 1940s Hollywood and its adoption by a rebellious generation of teenagers in the 1950s, right up to its emergence as a high-fashion fabric in the 1990s. The authors have dug deep into the archives to unearth many rare, previously unpublished pictures ranging from archive photographs from the early days when brands such as Levi's Lee and Wrangler were first establishing themselves to portraits displaying the gritty glamour of denim-clad icons such as Robert Mitchum, Marilyn Monroe and Chet Baker. Other images reflect denim's role in sub-cultures such as 1950s motorcycle gangs, the London's Mod scene of the mid-60s and pop music of the Woodstock era. For this new edition the final chapter has been updated to take account of the latest fashion trends and the glossary has been greatly expanded to cater for connoisseurs and collectors of denim garments.