Electronic Commerce 4e : A Managerial Perspective 2006 - Turban, Efraim

Electronic Commerce 4e : A Managerial Perspective 2006

Efraim Turban

Yayınevi: Pearson Education

Yayın tarihi: 09/2005

ISBN: 9780131854611

Yazar : JAE K. LEE Dave King Dennis Viehland

İngilizce | 832 Sayfa |

Tür: İşletme-Pazarlama

For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

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