Essential Law for Marketers 2e
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Üye Girişi yapın, sizi bu ürün stoklarımıza girdiğinde bilgilendirelim.
Temin süremiz 28 - 42 iş günü
Yayıncı Kogan Page ( 01 / 2013 ) ISBN 9780749464509 | 15,6x23,19x2,39 cm. | İngilizce | 376 Sayfa | Türler İş Yönetimi
Targeting export-oriented companies planning to market and sell to Europe, Essential Law for Marketers makes the potential minefield of EU and UK laws comprehensible, and looks at English and European Union core legal principles as they impact the business of sales and marketing in a way that is rarely present in standard legal books on the market.
Without jargon, Ardi Kolah-- global marketing expert and holder of an international master's degree in law--covers: the typical type of contracts and agreements in sales and marketing; how to make statements in sales and marketing to ensure compliance with current EU and UK practice; legal barriers to market entry including intellectual property rights; legal requirements for sales and marketing activities; using the law as a weapon for competitive sales with tools such as comparative advertising and product placement on television; direct marketing and direct selling also discussing regulations that affect data protection; the EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and the risks involved, and the web of complex legal issues that affect sponsorship and hospitality.
The book doesn't assume any previous legal knowledge, expertise or experience, making it an essential reference to marketers planning sales and marketing campaigns within the EU.