Essentials of Entrepreneurship: Evidence and Practice
- J. Robert Mitchell, University of Western Ontario, Canada
'Baron is arguably the most refreshing voice among the growing cadre of top notch scholars shedding new light on the nature of entrepreneurial behavior. In Essentials of Entrepreneurship he draws on both his own entrepreneurial experiences and his long career as a thought leader in the field of entrepreneurship to share a unique perspective how successful ventures come to be. Baron's gift is his ability to ask basic questions and then translate complex concepts into straightforward and understandable answers. He simplifies without ever over-simplifying. In this important book, he provides both a breadth and depth of coverage on the opportunity, the entrepreneur, and the venture. In the process he offers a realistic perspective that synthesizes what we know while introducing exciting new ideas.'
- Michael H. Morris, University of Florida, US
Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, he incorporates several unique and useful features:
- the information presented is based on current evidence, rather than 'informal knowledge' or comments of specific entrepreneurs
- the focus is primarily on the essentials - the issues and topics most central to the field
- the book does not assume extensive knowledge of basic management disciplines, and so is accessible to readers with a wide range of backgrounds.
The practice of entrepreneurship, too, is fully represented and emphasized in special sections that highlight what entrepreneurs actually do, to attain success. Presenting a concise, current overview of entrepreneurship both as an academic field and an important business activity, this text is ideal for use in undergraduate and MBA level introductory entrepreneurship courses in business schools as well as in engineering, science and social science programs.
Contents: 1. Entrepreneurship 2. Cognitive Foundations of Entrepreneurship 3. Opportunities 4. Feasibility Analysis and Other Essential Information 5. Transforming Ideas Into Reality 6. Assembling Key Resources I 7. Assembling Key Resources II 8. The Central Role of Entrepreneurs 9. Legal Aspects of New Ventures 10. Managing a New Venture 11. Building the New Venture 12. Endings and Beginnings Index