Filmmaker's View : 100 Years of ARRI
In 1917, August Arnold and Robert Richter rented a small store, formerly that of a shoemaker, in Munich and set up shop as a film technology firm, named, from the first two letters of each surname, ARRI. They began with one product: a copying machine they built on a lathe that Richter had received as a Christmas present from his parents.
This beautifully illustrated volume celebrates the firm's first century, showing how it evolved from an equipment rental shop into the manufacturer of the world-renowned ARRI camera. While ARRI's history lies predominantly in the celluloid age, the company remains a force in the digital era, with more employees, more products, and a larger market share than ever before. And one thing hasn't changed: the firm's emphasis on listening to filmmakers and working to provide what they need remains the driving force behind the business.
On the occasion of the one-hundredth anniversary of ARRI, they have spoken to about two hundred filmmakers, directors, cameramen, gaffers, historians, producers, technicians, innovators and inventors from around the globe and asked them about their view on the film industry, technology, and art, as well as their stories about this world-renowned manufacturer.
With this book, they tell the story of ARRI as a collection of experiences and short anecdotes. It is a kaleidoscopic history of the company, its people, and technical achievements.