FUTURE OF E-MARKETS
Üye Girişi yapın, temin süresi ve fiyatını size bildirelim.
Üye Girişi yapın, sizi bu ürün stoklarımıza girdiğinde bilgilendirelim.
Temin süremiz 28 - 42 iş günü
Yayıncı Cambridge University Press ( 06 / 2001 ) ISBN 9780521003834 | İngilizce | 262 Sayfa | Türler Finans-Bankacılık
Dynamic pricing and online auctions are emerging as the preferred models for e-business. Forrester Research predicts that business-to-business Internet auctions will grow to 52.6 billion dollars by 2002, while dynamically priced business-to-business transactions will rise to 88 billion dollars, representing 27 per cent of the value of all business-to-business e-commerce transactions. This multi-disciplinary book presents a framework of negotiation protocols for electronic markets. It combines economics with computer science and describes multidimensional auction mechanisms - ie automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarizes the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, and for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.