Global Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
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Yayıncı Routledge ( 01 / 2016 ) ISBN 9780415748841 | Büyük boy | 18,54x23,37x2,54 cm. | İngilizce | 512 Sayfa | Türler İş Dünyası
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: * Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; * An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; * Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; * Storytelling skills that help writers craft compelling content; * Real-world global examples from diverse industries that illustrate creative solutions; * Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; * Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and * Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
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