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Yayıncı Polity Press ( 10 / 2013 ) ISBN 9780745671291 | 13,79x21,01x2,01 cm. | İngilizce | 200 Sayfa | Türler Medya-İletişim
We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes. where a video forwarded to friends can destroy a political career in hours. and where an unknown man or woman can become an international celebrity overnight Virality:. individuals create it. governments fear it. companies would die for it.So what is virality and how does it work Why does one particular video get millions of views while hundreds of thousands of others get only a handful In Going Viral. Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality. including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human att...