Handbook of Research on Sport and Business
- Graham Cuskelly, Griffith University, Australia
'This insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport - from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.'
- Stephen A. Greyser, Harvard Business School, US
'This Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.'
- Yoshiaki Takahashi, Chuo University, Tokyo, Japan
This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.
Contributors: C. Anagnostopoulos, T.D. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, T.B. Cornwell, V. De Bosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsæter, C. Gratton, A. Guala, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, R.B. Johnson, M. Maes, N. O'Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E.A. Skille, A.C.T. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz