Handy Book of Artistic Printing : Artistic Printing and the Ethics of Ornament
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Yayıncı Princeton Architectural Press ( 03 / 2009 ) ISBN 9781568987057 | Büyük boy | 20,07x25,15x2,54 cm. | İngilizce | 224 Sayfa | Türler Grafik
The Handy Book of Artistic Printing During the late nineteenth century, letterpress printers, engravers, and lithographers boldly challenged the rational sobriety of traditional design by introducing intricate borders, corner embellishments, quirky typefaces, and exotic imagery. The style was known as "artistic" and was quickly taken up by letterpress printers as the design idiom ofchoice for advertisements, packaging, and all of the other ephemera occasioned by the rapid expansion of America's economy. For a while, this commercial style represented the best in popular taste. But just as quickly as this exuberant style was embraced, it fell abruptly out of favor. By century's end, the ornate b...