How to Kill a Unicorn : And Build the Bold Ideas That Make it to Market, Drive Growth and Transform
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Yayıncı Nicholas Brealey ( 02 / 2015 ) ISBN 9781857886283 | 13,41x21,59x2,69 cm. | İngilizce | 288 Sayfa | Türler Satış-Pazarlama
Innovation is powered by inspiration, but measured in realization, in the concrete outcomes that reach the street and the balance sheet, changing lives and building businesses. Yet as innovation grows increasingly vital to the growth prospects of big businesses and startups alike, the failure rates of innovation projects remain absurdly high. Far too many mission-critical initiatives culminate in what Fahrenheit 212 calls unicorns, visions that are lovely to think about, but doable and profitable only in some remote, imaginary world. You can't hitch your plough to a unicorn. Viewed as innovation's high-performance SWAT team, able to solve companies' most complex and important growth challenges. Fahrenheit co-founder and president Mark Payne and his fifty-person team have been praised throughout the business media.