Fashion today is as much about image as it is about ideas: indeed the two concepts are synonymous with our perceived notions of style. Yet over the past decade, the increasing use of technology and image manipulation within the fashion industry have led to a noticeable increase in the fantastical image. From fashion shoots that display clothes adorned on invisible models, to painterly reinterpretations of the traditional fashion tableaux, the fine line between reality and fantasy is becoming increasingly blurred.
The images shown include shoots by the giants of the fashion photography Nick Knight and Inez van Lamsweerde, and work by a new breed of up-and-coming artists and photographers such as Solve Sundsbo, Philip Poynter and Norbert Schoerner.
The Impossible Image is an eclectic compilation of the best examples of this digital marriage. The art is directed by Robin Derrick, who also writes the informative introduction. The Impossible Image reveals the cutting edge, through its form and content, of the most innovative and thought-provoking use of new technology and its implementation within the modern fashion shoot. From pre-existing work selected from international style titles, to a new body of photography exclusively commissioned from some of the leading fashion photographers in the industry, The Impossible Image is established as the definitive publication on photographers in the fashion industry who are reshaping their art - to prove that nothing in art is impossible.