Influence 5e PIE : Science and Practice
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Yayıncı Pearson Education ( 07 / 2013 ) ISBN 9781292022291 | Büyük boy | 21,41x27,41x1,19 cm. | İngilizce | 272 Sayfa | Türler Psikoloji
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.