International Business 12E
Yayıncı Pearson Education ( 08 / 2008 ) ISBN 9780136029656 | Ciltli | Büyük boy | İngilizce | 800 Sayfa | Türler İşletme-Pazarlama
This updated classic bestseller discusses the differences faced in international environments, the overall strategies companies can take, and practical alternatives for operating abroad. Its abundance of colorful maps, strong engaging and opening cases, and classic and contemporary examples provide a balanced approach to all functions of business. It has excellent coverage of Latin America, and reviews the latest institutional actions, market trends, and company activities. It provides an extensive background section, a comparative environmental frameworks section, a section on theories and institutions (trade and investment), a section on the world financial environment, business-government relationships, operations and tactical alternatives, and a section on managing business internationally. For readers involved in international business, whether they are employees, managers, or owners/CEOs of such corporations. Also an excellent resource for individuals seeking to expand their current businesses to the international market.