International Business 14e w/MyManagementLab with Pearson Etext
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Yayıncı Pearson UK ( 06 / 2012 ) ISBN 9780273767053 | Büyük boy | 21,01x27,41x2,79 cm. | İngilizce | Türler İşletme-Pazarlama
This package includes a physical copy of International Business: Global Edition, 14/e by John Daniels, Lee Radebaugh and Daniel Sullivan, as well as access to the eText and MyManagementLab. For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.