Introduction to Behavioral Economics
Covering all the ways consumers and other economic agents behave in an irrational manner, Behavioral Economics prepares readers to make rational economic choices. This book is focused on the broad principles of behavior, which are illustrated using real-world examples, examples from experimental literature, as well as experiential examples. Features:
- Experiential examples put students in the position to experience the effect of behavioral economics themselves.
- Text is organized in a more user-friendly format—by behavioral principles.
- Flexible enough to appeal to a wide variety of audiences, and instructors can determine rigor, specifically with the treatment of mathematical models.
Significant discussion of management and policy implications, as well as the potential impacts of behavioral theory on welfare economics and policy.