KEY ISSUES IN PHARMACEUTICAL INDUSTRY
- ÜRÜNÜN BULUNDUĞU ŞUBELERİMİZ
Provides informative, accessible and relevant information for both professionals and students from all backgrounds
Takes an analytic rather than purely descriptive approach
Covers a high-profile topic
This book will supply valuable information for all who work in or with the pharmaceutical industry, health economists and health service researchers.
Table of Contents:
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.