Leaders Eat Last : Why Some Teams Pull Together and Others Don't
Simon Sinek is an optimist, a visionary thinker and a leader of the cultural revolution of WHY. Then Decide Who is the natural extension of Start With Why, expanding upon his research and observations. Determining a company's WHY is crucial, but only the beginning. The next step is, how do you get people on board with your WHY? How do you inspire a deep trust and commitment to the company and each other?
He cites the Marine Corps for having found a way to build a culture in which men and women are willing to risk their lives, because they know others would do the same for them. It's not brainwashing; it's actually based on the biology of how and when people are naturally at their best. If businesses could adopt this supportive mentality, employees would be more motivated to take bigger risks, because they'd know their colleagues and company would back them up, no matter what.
Drawing on powerful and inspiring stories, Sinek shows how to sustain an organization's WHY while continually adding people to the mix.