M 5e : Marketing
Value-Added, Every Time. Grewal's unique value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate the value to the customer. Adding Value chapter features, the full-suite of hands-on learning and assessment tools through Connect Marketing, and regularly updated instructor tools make the 5th edition of M: Marketing the most concise, impactful approach to Principles of Marketing. Learning tools in Connect include the adaptive SmartBook, iSeeIt videos, interactive presentations covering key learning objectives, and other assignables that challenge students to examine how firms analyze, create, deliver, communicate, and capture value. Tightly integrated topics explore both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for easy assignment management and outcomes-based reporting.