Market Research and Strategic Planning for Global Chemical, Petrochemical, and Plastics Industries
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Business planning and analysis for the global chemical industry requires expertise in both chemical technologies and the general market dynamic. A solid understanding of the business characteristics of the global chemical industry becomes essential for effective planning and analysis to go beyond traditional supply/demand/price issues. Market Research and Strategic Panning for Global Chemical, Petrochemical, and Plastics Industries does exactly this. It is based on hands on global experience and written by a chemical engineer with 35 years of engineering positions in industry and teaching. The book addresses and provides information on the following issues: 1) an overall structure and business characteristics of the chemical, petrochemical, and plastics industries worldwide; 2) a good understanding of basic products and derivatives of the industry; 3) presents tools and techniques for analyzing and planning in the industry; 4) details organizational aspects of market research and planning function; 5) Illuminates the need and role of external advisory in chemical industry. The book is derived from seminar material that has been successfully used throughout the world for a number of years. It is therefore proven material and uniquely delivers the subject in a pedagogic approach for students, new hires as well as seasoned practitioners in the field.