Marketing Communications: Integrating Offline and Online with Social Media 5e - Smith, PR

Marketing Communications: Integrating Offline and Online with Social Media 5e

PR Smith

Yayınevi: Kogan Page

Yayın tarihi: 05/2011

ISBN: 9780749461935

Yazar : Ze Zook

İngilizce | 504 Sayfa | Büyük boy  |  18,8x24,21x2,01 cm.

Tür: İş Yönetimi

Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. 

With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

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