Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in
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Yayıncı John Wiley ( 08 / 2010 ) ISBN 9780470900529 | Ciltli | 13,21x18,49x2,01 cm. | İngilizce | 192 Sayfa | Türler Satış-Pazarlama
They built a mailing list and sold HardCover. Pub Date: 2010 08 Pages: 192 in Publisher: John Wiley & Sons. The Grateful Dead oke almost every rule in the music industry book They encouraged their fans to record shows and trade tapes; concert tickets directly to fans; and they built their business model on live concerts. not album sales. By cultivating a dedicated. active community. collaborating with their audience to co-create the Deadhead lifestyle. and giving away freemium content. the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.Written by marketing gurus and lifelong Deadheads David Meerman Scott and ian Halligan. Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your jo...