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Yayıncı Polity Press ( 07 / 2015 ) ISBN 9780745696621 | 15,01x21,01x2,21 cm. | İngilizce | 140 Sayfa | Türler Politika - Dünya
What is the source of Obama's power? How is it that, aftersuffering a humiliating defeat in the 2010 mid-term elections, Obama was able to turn the situation around, deftly outmaneuveringhis opponent and achieving a decisive victory in the November 2012presidential election? In this short and brilliant book, Jeffrey Alexander andBernadette Jaworsky argue that neither money nor demography canexplain this dramatic turnaround. What made it possible, they show, was cultural reconstruction. Realizing he had failed to provide acompelling narrative of his power, the President began forging anew salvation story. It portrayed the Republican austerity budgetas a sop to the wealthy, and Obama as a courageous hero fightingfor plain folks against the rich. The reinvigorated culturalperformance pushed the Tea Party off the political stage in 2011, and Mitt Romney became fodder for the script in 2012. Democratspainted their Republican opponent as a backward-looking elitist, a"Bain-capitalist" whose election would threaten the civilsolidarity upon which democracy depends.Real world events can spoil even the most effective script.Obama faced monthly unemployment numbers, the daunting Bin Ladenraid, three live debates, and Hurricane Sandy. The clumsiness ofhis opponent and his own good fortune helped the President, but itwas the poise and felicity of his improvisations that allowed himto succeed a second time. Converting events into plot points, thePresident demonstrated the flair for the dramatic that has made himone of the most effective politicians of modern times.While persuasively explaining Obama's success, this bookalso demonstrates a fundamental but rarely appreciated truth aboutpolitical power in modern democratic societies - namely, thatwinning power and holding on to it have as much to do with theability to use symbols effectively and tell good stories asanything else.
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