Practical Guide to Sales and Marketing Management 1e
Yayıncı Pearson Education ( 11 / 1999 ) ISBN 9780137758678 | İngilizce | 304 Sayfa | Türler İş Yönetimi
This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.