Practitioners Guide To Product Management - Busuttil, Jock

Practitioner's Guide To Product Management

Jock Busuttil

Yayınevi: Business Plus

Yayın tarihi: 01/2015

ISBN: 9781455588145

İngilizce | 208 Sayfa |

Tür: İş Yönetimi

  • Temin Süresi 49 - 72 iş günü

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Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

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