Principles of Research Behaviour 2e
Yayıncı McGraw Hill ISBN 9780071131353 | Büyük boy | İngilizce | 668 Sayfa | Türler İşletme-Pazarlama
PRINCIPLES OF RESEARCH BEHAVIOUR is an introduction to research methods designed for advanced undergraduate and beginning graduate level courses. The emphasis of the text is on question formulation, data collection, and the interpretation of results. This edition has been thoroughly revised and expanded to include a new chapter on survey research, an expanded chapter on research in natural settings, more on qualitative versus quantitative research issues, a new section on locating and evaluating measures, and expanded coverage of internet use.