Retail Buying : From Basics to Fashion : 4e
Yayıncı Fairchild Books ( 09 / 2012 ) ISBN 9781609012779 | 19,3x23,37x3,3 cm. | İngilizce | 560 Sayfa | Türler Satış-Pazarlama | Moda
This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities -- drawn from real-world merchandising and incorporating current trends -- give students the opportunity to apply critical skills as they would in a professional environment.
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