Retail Success! : Increase Sales , Maximize Profits , and Wow Your Customers
Packing his book RETAIL SUCCESS! with retail muscle, author George Whalin relies on his more than 35 years of experience as manager, owner, author, consultant and networker to offer retailers nationwide 24 chapters of the industry's most practical tools for on-the-job retail success.
Whether the problem is building sales, keeping inventory fresh and exciting, bringing the customer back into the store, making the most of marketing research techniques and Web sites, or enhancing advertising to increase customer traffic and sales, George Whalin provides easy-to-implement solutions within the pages of RETAIL SUCCESS!
Retailers, managers, sales associates and all leaders in the industry of retail: Open this book and walk into an incredible retail world dominated by customer-driven service and successful sales environments. Through the eyes of retail expert George Whalin, you will see which techniques enhance sales and why.
Most important, you'll learn how to envision success within your own retail operation--and how to shape your retail business for maximum sales and customer satisfaction--as you achieve RETAIL SUCCESS!