Retailing in Emerging Markets : A policy and strategy perspective
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed while regulation is often hotly contested, raising questions about appropriate business strategies for both globalising firms and local contenders.
While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for western retail companies. This book seeks to capture the impact of both internal and external regulations and their impact on retail development and strategy. It provides a comprehensive and up to date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.
This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business /strategy and international marketing.