Social Psychology of Consumer Behaviour
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Yayıncı Open University Press ( 08 / 2002 ) ISBN 9780335207220 | İngilizce | 240 Sayfa | Türler Sosyal Psikoloji
"The Social Psychology of Consumer Behaviour" illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. "The Social Psychology of Consumer Behaviour" provides a deeper perspective than standard texts which tend to be either a theoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.