Sport Management and the Natural Environment : Theory and Practice
Sport leaves a significant environmental footprint, from fans travelling to local league games to massive infrastructure projects for international mega-events. With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities.
Drawing on the wider literature from environmental studies and mainstream business and management, the book considers the service-orientated nature of sport, the unique set of stakeholders (including fans, sponsors and local government) that pose particular challenges for the environmentally-responsible sports organization, and the positive benefits that environmental best practice can bring. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including:
- strategic planning
- finance and accounting
- marketing, communication and digital media
- stakeholder relations
Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.