Strategic Alliance Handbook : a Field Guide to Strategic Business-to-business Collaborations
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Strategic alliances offer organizations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. "The Strategic Alliances Handbook" is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the kind or alliance they are seeking and the partner organization(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organizations alliancing programme or the alliance manager needing to ensure the success of a given partnership, "The Strategic Alliances Handbook" is an essential guide.