Strategic Management : Texts and Cases
Yayıncı McGraw Hill ( 03 / 2014 ) ISBN 9780077161088 | Büyük boy | 19,81x25,2x3,2 cm. | İngilizce | 738 Sayfa | Türler İş Yönetimi
Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.