Strategic Marketing Management Cases with CD 7e ISE
Yayıncı McGraw Hill ( 10 / 2001 ) ISBN 9780071124911 | İngilizce | 696 Sayfa | Türler İşletme-Pazarlama
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.