Unleashing the Power of PR : A Contrarians Guide to Marketing and Communication - Weiner, Mark

Unleashing the Power of PR : A Contrarian's Guide to Marketing and Communication

Mark Weiner

Yayınevi: Pfeiffer

Yayın tarihi: 07/2006

ISBN: 9780787982799

Ciltli | İngilizce | 272 Sayfa |

Tür: Reklamcılık - Halkla İlişkiler

  • Temin Süresi 28 - 42 iş günü

  • ÜYE GİRİŞİ YAPIN

    temin süresi ve fiyatını size bildirelim

  • ÜYE GİRİŞİ YAPIN

    stoklarımıza girdiğinde bilgilendirelim

Using dozens of case studies from well known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands on guide, "Unleashing the Power of PR" explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths such as PR is impossible to measure; that undercut the effectiveness of PR and obscure its real value.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

  • 6 Taksit

©1996-2018 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı