Herb Zettl draws from his expertise as an Emmy award-winning producer, director, and innovator in the field of television and video production to bring students the most technically accurate, current, and authoritative text for the Video or Television Production course. The text is streamlined so that its content can be taught in a single semester.
The term "video" is used throughout the text (as a more inclusive term than "television") to encompass today''s productions for non-broadcast purposes, without distinguishing commercial from non-commercial productions or highly artistic creations from standard programming.
The text emphasizes the convergence of field and studio production, provides a more practical introduction to the video industry by covering new issues such as budgeting and scheduling as well as creativity and storytelling, and presents the production process within a simplified framework.
The emphasis on aesthetics, extensively featured throughout the text, helps students understand the "why" as well as the "how" of achieving high-quality video and audio effects.
Providing constant visual support to the concepts and applications, the text features more than 250 photos and diagrams updated to include the latest technology. Script samples in a variety of formats, as well as scripts that have been marked up by a director, expose students to this essential step in production.
Exercises based on the award-winning Zettl''s VIDEOLAB 3.0 DVD-ROM are integrated within the text. Using demonstrations and guided practice to teach students the basics of the video production process, the program illustrates basic concepts that are explained in the text (linked via an icon in the margin) and can be used as preparation for lecture or lab sessions.