Contemporary Strategy Analysis 6e : Concepts, Techniques, Applications - Grant, Robert M.

Contemporary Strategy Analysis 6e : Concepts, Techniques, Applications

Robert M. Grant

Yayınevi: John Wiley High Education

Yayın tarihi: 05/2007

ISBN: 9781405163095

İngilizce | 482 Sayfa |

Tür: İşletme-Pazarlama

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, improved online resources, additional case illustrations in every chapter, and new self study questions. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

İlgili Ürünler

Bu Türde Çok Satanlar

Kredi Kartına Taksit İmkanı
  • 3 Taksit

  • 3 Taksit

  • 3 Taksit

©1996-2020 Pandora Yayın ve Kitap Hizmetleri A.Ş.

Mersis No: 0721-0430-4310-0015

Tasarım : Logo Site Tasarımı